Starting an Online Business For Dummies (For Dummies (Computer/Tech))
- ISBN13: 9780470602102
- Condition: New
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The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you’re adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up pro
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(out of 28 reviews)
List Price: $ 24.99
Price: $ 14.29
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Review by for Starting an Online Business For Dummies (For Dummies (Computer/Tech))
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This book offers a good introduction to what you need to start your own online business. All aspects of starting such a business is covered, and after I read the book I could proudly say I knew the how’s (as well as what’s), and I was on my way starting a business.But there are two major flaws to this book: first, it’s not very readable, and second, it doesn’t give you enough hands-on information. There are superfluous step-by-step instructions on how to use FrontPage Express, but the author doesn’t tell you much about building store fronts or how to accept credit cards online, two of the more pressing topics for someone wishing to start a e-business.The CD is a big disappointment. Just a collection of demoware and shareware. It is an environmental waste and makes the book a little pricier than it should be.
Review by Jim Moran for Starting an Online Business For Dummies (For Dummies (Computer/Tech))
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Starting an Online Business for Dummies offers readers the right stuff they need to get online, to get noticed, and to remain competitive in today’s highly competitive online business world. Readers will pick up on a number of important business development concepts, Website design considerations, and marketing strategies. They will also learn that the Internet is a cost-effective way to let others know about the products and services they have to offer! Website design considerations featured in the book includes developing content, establishing a graphic identity, offering features like guestbooks and discussion groups, setting up sites to handle secure sales, providing various payment and shipping options, providing customer service, and becoming a resource for customers. Greg Holden points out that business people can attract prospective customers to their sites by offering important information, products, services, and features free of charge that will not only enhance the appearance and functionality of a Website but may also end up enhancing one’s bottomline! When it comes to marketing, Holden provides realistic and easy to use marketing strategies and advice developed to draw attention. Readers will learn about starting their own newsletters, using newsgroups and mailing lists, holding contests, establishing business partnerships, exchanging links, placing banner ads, and using meta tags to attract the attention of search engines! Other important online business considerations covered in the book includes Website security, legal matters, trademarks, copyrighting, taxes, and record keeping. Holden offers instruction and advice on these and other matters and directs his readers to Websites where they can find further information. A 32-page “yellow pages” Internet directory is included in the book to give readers a jump-start on finding good online resources! The CD that accompanies the book is loaded with the latest trialware editions of popular programs such as Paint Shop Pro, HotDog Pro, Norton Utilities 2000, Internet Explorer, Netscape Communicator, and the Adobe Acrobat Reader. A bunch of business programs are included as well to help businesses get up and running quickly! Starting an Online Business for Dummies offers readers an excellent introduction to the art and science of setting up an online business. Every major aspect of starting a business is covered in adequate detail to help someone get started. Get a copy of this book and experience the thrill of operating your own online business – it can be very rewarding for you!
Review by N. Dimaio for Starting an Online Business For Dummies (For Dummies (Computer/Tech))
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i realize the book says for dummies in the title BUT first off some of the things the book states about dreamweaver are not true and are not possible – i didnt open the cd because from reading the book you knew most of the cd was demos which you would have to take off of your computer in a month anyway – the only information i got from this book was basic business start up legal information – it kept referring to information i am looking for but it states it is not covered in this book but the small business internet for dummies – after reading this book cover to cover though i am very hesitant to purchase another book by this author – the information i need is probably just referenced to and really in a third book anyway – overall i was very unimpressed by this bookonly buy this book if you are BRAND NEW to the internet – like you just got online for the first time last week and think maybe making money online might be for you THIS BOOK IS FOR BEGINNING BEGINNERS ONLY
Review by Ron G. Macari for Starting an Online Business For Dummies (For Dummies (Computer/Tech))
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The title of this book reads “Starting an Online Business for Dummies” and the book offers the novice Online business person an easy way to begin understanding the concepts behind much of today’s Online business without overwhelming the reader. In many other books I’ve read, terms like, “Meta-tags”,”Banner Exchange”,”Keywords” and many other terms are used without the author of the book ever considering the fact that the reader may not be familiar with these terms, or bothering to explain them clearly. “Online Business for Dummies” takes the time to explain each new term which is introduced, and offers many clever anecdotes which not only keeps the reading enjoyable, but also helps the reader to remember and understand the concepts. In our own Online business we used “Online Business for Dummies” to draw out a mind map which helped our tech oriented support staff to gain a better perspective on the typical support needs of novice Online business people. If you are just starting out I couldn’t recommend a better book to get started with. Learning the in’s and out’s of Online business is not a one step process, and I think that “Online business for Dummies” does a fairly good job of laying a foundation you can build on.
Review by John Matlock for Starting an Online Business For Dummies (For Dummies (Computer/Tech))
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This guy knows what he is talking about. I did exactly what he said when I was setting up my on-line business. The only thing was that this book didn’t exist then and I had to learn it all one step at a time. Well, I guess that’s the only way any of us learn anything.
One thing he emphasises strongly and with which I cannot agree more, be a good e-mailer. If you get a question, a complaint, or anything else, respond quickly and in a friendly manner. Remember the old saying, “The customer is always right, even when he’s wrong he’s still right.”
If you ship someone a bad CD (if that’s what you’re selling) and he comes bad and says it’s bad, send him a new one immediately, before you even tell him to send you the old one back. Send it by first class mail, or even overnight. The rating he is likely to give you on e-Bay or Amazon or just with his friends is worth far more than the cost.
One point I would emphasize stronger. Pick a niche in which to market. Amazon sells everything, but not REALLY everything. Specialty hobby products from rock climbing to clock making, specialty books like maybe I-10 from one end to the other (and if you publish this, Amazon might sell it for you). You must specialize in something, something you cna define in a short sentence, or may two.
If you start an on-line business, remember that the web is only a communications medium. You’re really just using the web to do what we used to call mail-order. This book emphasizes the on-line part of the business, just like the title says, you’ll learn all this sooner or later, in this little book you’ll have everything at your fingertips.