Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine’s Ultimate Guides)
Turn Your Website into A Marketing Powerhouse! Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign. Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation
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Review by Aaauger for Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine’s Ultimate Guides)
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This SEO guide favors natural search over paid search. And half of the book is devoted to indirect topics.
This guide has some SEO good content but stops short. As Amazon points out, the book is illustrated, but the illustrations are not of SEO examples. And they’re so faint and small as to be illegible. The book is missing examples of SEO in general. For example, what’s the best way to work meaningful hypertext into a backlinked article? What’s the best way to avoid a duplicate content penalty when creating a media room or distributing content?
Another issue with the book is the content which is semi-useful. There are lists and lists of resource links in the back but they have no descriptions. The chapter about psychographics is simplistic to the point of inaccuracy and isn’t integrated with the rest of the book. The chapter on black-hat SEO is interesting but not overly useful. And there’s a whole chapter devoted to long-tail keywords which combined may not surpass the results of primary keywords. The small chapter on conversion can’t do the topic justice. The individual sections on dumping a server log to Excel and outbound links are intriguing but just plain confusing.
One more issue with the book is the lack of information, ex. on important HTML and page layout techniques that can boost SEO, on the fact that many search engines feed each other. Paid search content glosses over ad creation and omits bid strategy. The resource links in the back omit one of the major web analytics firms and all search engine monitoring sites.
While this book has some merit, it should have stuck with SEO specifically (not site development, psychographics, conversion, etc.) and provided more detail. As it is, it cannot be used as a sole reference. And the title’s implication that the book can help the reader “make lots of money” is misleading. Even good SEO doesn’t guarantee that.
Review by Suzy for Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine’s Ultimate Guides)
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I saw this book advertised in Entrepreneur Magazine and knew I needed help with my new ecommerce site [...] so I went on-line and bought myself a copy. The ROI on this resource tool is beyond measure. This 203 page book and accompanying CD contains so much useful information that it makes my head spin. Most of the content was easily understood by someone who is not a web master. I did not realize how critical keywords and links were to SEO. I got busy right away improving my content and links. This is a book I plan to re-read several times until I have optimized my search engine results. I recommend this book to anyone who wants to increase web traffic.
Review by Gary Treer for Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine’s Ultimate Guides)
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I think this is a very good resource for people who want to go beyond superficial actions and really understand how to optimize web sites and get good results. It has my recommendation
Review by A. Khan for Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine’s Ultimate Guides)
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This is my second review of this book. Somehow my first review was not posted. As an adwords professional, this SEO book was a great insight into dominating the search engines using proven tips, tricks and strategies in todays online marketing. I am pasted on the screen waiting to see what Jon Rognerud has coming next.
Review by Karen D. Swim for Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine’s Ultimate Guides)
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The Ultimate Guide to Search Engine Optimization provided solid tips and actionable information for both new and experienced marketers and entrepreneurs. Having a keen understanding of the techniques of SEM is valuable for the do-it-yourselfer or the corporation that hires a firm. I find myself turning to the pages over and over again as a reference guide. It sits next to my frequently used dictionary and thesaurus in my office and has become a key resource. I was especially pleased at the inclusive nature of the book. Jon Rognerud is one of the few search marketers who opened the door to the secret club for me. I highly recommend this book to anyone with an online presence.